“Customer service shouldn’t just be a department; it should be the entire company” – Tony Hsieh (CEO, Zappos) Every cent you earn depends on serving your customer, so … “Customer is King” is an age-old business mantra accentuating the importance of customers (and would-be customers) in every business. He is king.” John Wanamaker is remembered most for this famous customer-driven quote, Wanamaker worked at Field’s store for more than 20 years, and during that time he lived and breathed — and adopted — the ideologies by Marshall Field on customer services. “When a customer enters my store, forget me. “Customer service shouldn’t just be a department; it should be the entire company” – Tony Hsieh (CEO, Zappos) Every cent you earn depends on serving your customer, so your entire business should be set up to serve your customers more efficiently. Segmenting an organization’s customers strictly across a 2X2 framework may not be that easy or even necessary . Traditionally, this rule usually entails a company’s promise to provide good customer services to… well, the customers.
4) King Customer is the one who has demonstrated either the potential (requisite characteristics) or the actual behavior (spend + mutual fit) to be your most desirable customer.
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