Courses. Module 5: Using Tokens to Design New Types of Digital Platforms Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses. A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems. Also looks at the development of leadership branding.
Description: Group study of current topics related to management not otherwise included in curriculum. Presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Small teams of students deliver quality deliverables working on live integrative projects focused on marketing, operations, and/or Strategy sourced from large organizations, both for-profit and not-for-profit. Get recognized for your knowledge when you earn a certificate of completion from the MIT Sloan School of Management, one of the world's leading business schools.1 This program also counts towards an MIT Sloan Executive Certificate, which you can earn upon completion of four programs; three from your chosen certificate track and one completed in-person.
Learn about our plan to return to campus. Courses and Programs. Module 1: An Introduction to Blockchain Technology Restricted to MIT Sloan Fellows in Innovation and Global Leadership. A non-degree, customizable program for mid-career professionals. 1 This program also counts towards an MIT Sloan Executive Certificate, which you can earn upon completion of four programs; three from your chosen certificate track and one completed in-person. Students apply theories to their own market research projects. Tactical topics include pricing, promotion, channel and product issues.
Explores theory and practice using cases and academic research. I took this course to facilitate a career change and I have high expectations that it will open doors.
Earn your master’s degree in engineering and management. Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.
Together. Topics such as marketing models, consumer behavior, competitive strategy, marketing experimentation, and game theory. Combine an international MBA with a deep dive into management science. MIT Sloan Executive Education’s online programs are led by senior MIT Sloan faculty and provide business professionals from around the world with targeted and flexible means to advance their career development goals, while cutting-edge leadership training enables organizations to be better poised for future growth.
Vice President, The Building Group, Inc, “This was my first experience with an online course and the platform exceeded my expectations. Description: Examines models of consumer behavior and methods for its analysis and prediction.
A framework for a blockchain-based strategy that addresses a challenge within your own business context. The class discussions were terrific and substantially increased the value of the course for me. Taught mostly with cases.
Covers interview techniques, observational methods, voice of the customer, focus groups, and analyses suitable for qualitative data. Specifically, skills in marketing, operations, and strategy will be developed into a coherent perspective for cutting-edge performance. Learn about our plan to return to campus.
Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).
The support network was very helpful.”.
Module 4: Bootstrapping Network Effects Through Blockchain Technology and Cryptoeconomics MIT Sloan’s MBA program is excited to announce the launch of our latest Track: Enterprise Management. The strategic portion focuses on identifying target markets. The subject has two parts: a tactical portion and a strategic portion. MIT Sloan Executive Education’s online programs are led by senior MIT Sloan faculty and provide business professionals from around the world with targeted and flexible means to advance their career development goals, while cutting-edge leadership training enables organizations to be better poised for future growth. Coursework may continue into the following term. A special opportunity for partner schools only.
Restricted to MBA students in EM Track. Students develop and practice techniques in five key stages of the framework: market orientation and research, segmentation and positioning, marketing mix, branding, and retailing and B2B.
Evaluate bitcoin (and its consensus model) as a specific application of blockchain technology that solves a meaningful problem. This 20-month MBA program equips experienced executives to enhance their impact on their organizations and the world. Test hypotheses for business problems that may require blockchain technology. Underscores sales force management within the context of go-to-market strategy. Description: Provides a comprehensive introduction to contemporary marketing concepts and techniques, such as customer analysis, market segmentation, targeting, positioning, branding, product design, pricing, promotion, and distribution. Discover the impact AI innovations can have on traditional health care systems and decision-making approaches with this online short course from the MIT Sloan School of Management and the MIT J-Clinic. Counterbalance benefits and costs for a business adding a token to its ecosystem. Global Energy: Politics, Markets, and Policy The course focuses heavily on accelerating the transition to cleaner forms of energy, as well as on the management of climate change, air quality, and other environmental challenges around the world.
Description: Provides a foundation for building, managing, and defending brands at various stages in the brand life cycle. This course focuses on some of the important current issues in strategic management. Digital Strategies for Business: Leading the Next-Generation Enterprise, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Leadership: People, Teams and Organizations, Strategy is Innovation: How the Leaders of Tomorrow Create the Future, Financial Statement Analysis: Measuring & Interpreting Business Performance, see all 12 project management / finance courses, UX Design & Strategy for Emerging Technologies, Gies College of Business at the University of Illinois, Thayer School of Engineering at Dartmouth, Online Project Management / Finance / Marketing Courses, Information Under Committee for Private Education (Singapore). Description: Lays the foundation for the Enterprise Management (EM Lab) Track by developing students' ability to apply integrated management perspectives and practices in their roles within large organizations. The course will follow a research seminar format, with deep critical examinations of original research papers from these disciplines, designed to teach networks research through an evaluation of networks research. Lectures and cases. Want to know more? Module 2: Bitcoin and the Curse of the Double-Spending Problem Discusses ethical issues and various B2B contexts such as products and services, for-profits and non-profits, domestic and global markets. Half-term subject. Description: Group study of current topics related to management not otherwise included in curriculum. Emeritus provides online executive education programs in collaboration with top universities from across the globe Restricted to doctoral students. A doctoral program that produces outstanding scholars who are leading in their fields of research. It will concentrate on modern analytical approaches and on enduring successful strategic practices. Focuses on brand building, web and technology facilitation of the supply chain, and customer relationship management. The MIT Sloan System Dynamics Group offers a wide array of engaging courses and hands-on learning experiences for undergraduate and graduate students. Description: Introduction to soft consumer research methods, useful for getting quick customer input into decisions on product design and development, strategic positioning, advertising, and branding. Using an analytical framework, students assess components of customer value and translate them into actionable marketing strategies and programs. Yes, I want to receive more information about the MIT Blockchain Technologies: Business Innovation and Application online short course.
Examples from a variety of industries cover topics that include brand co-creation, diffusion, imitation, and authenticity. Online courses by Emeritus in collaboration with MIT Sloan. Recommend solutions to the last mile problem using blockchain technology and suitable, complementary technology. A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers. The mission of the MIT Sloan School of Management is to develop principled, innovative leaders who improve the world and to generate ideas that advance management practice. Digital Transformation: Platform Strategies for Success, Postgraduate Diploma in Innovation and Design Thinking, Innovation of Products and Services: MIT’s Approach to Design Thinking, Postgraduate Diploma in Business Management, Postgraduate Diploma in General Management, Smart Teams: Collaboration in the Digital Age, Emeritus Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2018 to 28 March 2022. All rights reserved | Privacy Policy. At MIT Sloan, peer learning and real-world application are integral to a participant’s learning experience. A deeper understanding of the capabilities and limitations of blockchain technology, enabling you to assess which business problems it can solve.
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